Fence Marketing Blog

You’ll learn: Best practices to quickly qualify/disqualify a prospect over the phone. How to distinguish a serious fence buyer for a high-ticket fence on ONE CALL without driving out there. Value-based selling strategies for closing more high-ticket fences. Pitfalls to avoid- Things NOT to say. Absolute sales killers.

Fence staining as an add-on can boost your fence company’s bottom line substantially if done right.  Caleb Roth, CEO of Stain & Seal Experts is going to join us LIVE this Friday and break down his additional revenue strategy for fence contractors interested in or already offering fence staining to their customers. 

Ready to sell more high-ticket fences?  This podcast breaks down the inbound sales process over the phone for scheduling more high ticket fencing sales estimates. 

Want to sell more high-ticket fences without driving all over town?  It all starts with the initial phone call.  I’ve had the privilege of working with many fence contractors across the country & I’ve listened to hundreds of recorded phone calls by fencers at different stages in their career from startups to mid-7-figure and some approaching 8-figures.     

I’ve seen fence companies have as many as 12 steps to their sales process from start to finish: Take call, get address, drive out, take measurements, come back to office, prepare quote, email quote, follow up with phone call, send contract by mail, wait for signed contract to be mailed or faxed back, wait for check to be mailed, schedule installation… Why so much time & complexity for such a simple transaction?

From the first call it’s simple to see why some fence guys are absolutely crushing it and others are just scraping by.  Would you like to learn a proven system for how to handle your fence phone calls for selling high-ticket with greater predictability to know if they’re going to buy BEFORE you go out to take measurements?  

This is not magic.  It’s a matter of knowing the right kind of questions to ask.  High-ticket fencing sales is similar to that game of dodgeball we all played as a kid.  You ask questions and your prospect dodges it.  But if you ask the right questions in the right order then your prospect cannot dodge you.  You form a consistent pattern of gettin to the truth, breaking down barriers and selling more high-ticket fences.

In this fun & free interactive sales training webinar you will learn expert level skills for how to handle inbound phone calls for qualifying your best fence leads. All you will need is a phone, a voice and a winning attitude.  So whether you’re a newbie or an established fencing professional that wants to hone your sales skills this webinar will likely be one of the best time investments you make all year.

Matt Warner and Rachel Graham Kroese of Empire Fence & mySalesmen unveiled their inbound sales process for qualifying the best fence leads using their system. Tired of chasing tire kickers all across town? Are you still playing the game of charging the lowest price for a fence hoping to earn a profit? Matt Warner’s got your back! This training will effectively solve the problem of how to qualify the best inbound fencing leads. Learn proven best practices for handling inbound fencing leads by one of the industry’s true masters. Back by popular demand, Matt Warner founder of mySalesman is going to break down his exact inbound fence sales strategy from A to Z using the proprietary techniques which have helped him tremendously scale his business by leaps and bounds over the competition.

hello folks hope you all can hear me my name is Scott Andreasen with the
fence marketing team and you folks are
getting ready to join the 2019 internet
marketing plan your 2019 internet
marketing plan how to triple your sales
by getting your internet marketing right
so this is very exciting and I’m glad
that all of you are able to attend I see
that some of you are still logging in at
this time so I’m going to wait just a
couple minutes while you log in and
we’ll go ahead and get started here in
just a moment all righty
okay so let’s go ahead and and keep it
moving what we’re going to cover today is we’re
gonna set goals for 2019 how many leads
to hit your target the three
fundamentals to marketing success
specifically for fence and gate sales
how to optimize your website for
conversions in 2019 and Beyond and the
big picture of all the online marketing
channels you should be tapping into to
maximize your lead flow online and we’ll
also be discussing the latest trends
that you need to focus on moving forward
for the new year and then to develop a
custom action plan based on where you
are now and what you need to do now so
while you’re in this webinar folks I
want you to make this about your time so
you can get the most value so I need you
to please turn off your cell phones turn
Facebook if you’re a fence or gate
business owner then the next 60 to 90
minutes will change your life now if you
have a question there’s a chat box and
you should have a little three dots here
when you click on that you’ll see a
little option below that says chat you
can go ahead and type your chats in
there and I’ll be able to see them and
for those of you that do stay till the
end I’ve got a special bonus for you
you’re going to receive the ultimate
fence and gate online marketing
checklist as well as the most commonly
searched fence keywords for SEO and
pay-per-click so Who am I and why should
you listen to me well I’ve been in
digital marketing for ten years now
and we only market fence and gate
companies we’ve successfully launched
hundreds of campaigns and built hundreds
of websites so the things I’m going to
show you are items that we put in place
and show you what works and what does
not work we’re also members of the
American fence Association and hopefully
I see some of you at fence tech next
month so I want to ask you guys a
question right now and feel free to
reply back in the chat box what is the
hardest part about marketing your fence
or gate business online let me go ahead
and just pause for a moment I want some
of you to reply back and tell me
okay here’s one from Sammy Sammy says
everyone’s full of it okay yeah Karl
says getting ranked on the search
engines all right anyone else Sarah says
knowing where to advertise okay so I
would agree with that you guys that
those are pretty critical factors and
knowing what works who to trust and so
on so let’s go ahead and dive in and
cover some of these things so you can
find out where to best maximize your
investment dollars to to get better
results online so we have a client that
has been with us for almost ten years
now and they’ve been in business for 61
years way before the internet was even a
thing and the owner now is actually
second-generation owner his father owned
it before him but they built their
business on yellow pages as I’m sure a
lot of you have built your business on
yellow pages and that worked for many
many many years for them but then there
started to be a around 2008 2009 so
where did the customers go because they
were losing customers and things were
just not progressing and the Yellow
Pages wasn’t working so what the heck
happened well this happened Google Yahoo
Bing the internet started exploding and
taking over right so 97% of people
looking for local services online for
fence installers get installations and
like they’re going to the search engines
to look for installation services
contractors so how do you own the
internet in your area
they tried a few different things the
Yellow Pages approached them first and
their solution was you know hey we got
this online directory and we can get you
in it and we’ll even give you a website
and and there you go so they they got
online through a Yellow Pages online
directory and then there was a web page
attached to it and that did work for a
little bit for them they said they they
got some exposure but it wasn’t much it
was basically just enough to pay what
they were paying out so there they
weren’t really making any money just
trading dollars so to speak so that
wasn’t the way so what did they need to
do to get their internet marketing right
well they needed to rank on the search
engines for fence and home service
related keywords in their area and they
needed a website that would convert
visitors to callers so they got through
web marketing right they got on Google
Maps they got on the organic search for
their keywords different services that
they offer and the reviews helped to
that that’s a very critical factor is
making sure that you had those reviews
so the overall strategy here and what
we’re going to do together with your
worksheet in just a moment is to come up
with this this whole marketing cycle you
see right here cuz it’s not just one
thing it’s not just okay I’m gonna rank
for some keywords with SEO it it’s gonna
be a comprehensive approach is what we
found works best between SEO and
pay-per-click management and then I’ll
get into some of these other things with
retargeting and so on so the result was
they were able to get 395 visitors 27
calls when they started afterwards they
got 1,900 visitors and 228 calls by
getting their internet marketing right
so I want to show you guys how you can
get the same results by doing this so
basically what this meant for them for
daily was they grew from 1.7 million in
2016 to 3 million in 2017 and they’re on
pace to do 4 million this year they
expanded from 9 guys to over 20 and the
main thing is they have confidence that
they have a consistent and sustainable
lead flow so I want a question I have a
question for you guys you know what
would that mean for your business to get
results like this I want to hear from
some of you ok Phil okay Phil Hill says
that would be awesome yeah I agree that
would be awesome
Sara says that would make my Tech’s
happy ok yeah sure
Carla says I would get a big promotion
that’s good all right well so let’s go
ahead and and work on this then right
let’s let’s get it done let’s put
together your 2019 internet marketing
plan how to triple your sales by getting
your internet marketing right now if
you’re at say 250,000 a year going to a
million a year that’s within reason if
you’re at you know a little disclaimer
if you have 5 million and you’re looking
at 15 million then it’s a little more
complicated right but far but
for sure this is going to help so let’s
go ahead and get it done what I want you
folks to do now is download this
worksheet so you’re going to go to fence
marketing team comm forward slash
worksheets so I’ll give you a moment to
go ahead and do that now if you have not
already done it okay so yeah that’s
right just go there now I see that some
of you are are accessing it still so
that’s good
alright so yeah when you go there it’s
just going to be an instant download
like as soon as you type in that URL
you’ll see it download straight through
your browser there’s nothing else to
click on all right so I’m going to go
ahead and get started with this and you
folks follow along number one is to set
clear goals so I’m a big fan of Brian
Tracy
he says success is goals all else is
commentary so what are your goals for
2019 because if you have clear goals
basically that’s the same thing as wind
in your sails you have direction right
you have purpose without it without
goals then you’re just kind of like a
sailboat without wind you’re just
stagnant so I want to show you guys a
quick study by Harvard they interviewed
1979 graduates 84% of those Harvard
graduates had no specific goals 13% did
have goals but they they didn’t write
them down and then 3% had clear written
goals and plans to accomplish them the
results were the 13 percent of the class
that
goals were earning on average twice as
much as the 84% who had no goals at all
and then even more astonishing the 3%
who had clear written goals were earning
on average 10 times as much as the other
97% put together so that is the impact
of what we are doing right now us going
through this worksheet together and you
writing down your clear goals is putting
this in place it’s proven
so the goal-setting framework you have
to have written goals and plans and you
need to set at a minimum one-year goal
quarterly goals and monthly goals to
stay on track you must have a stopping
point at the beginning of each new year
and at the end of each quarter to
reflect how did you do based on what you
set for your goal and what are you going
to do moving forward so what are your
goals for 2019 ladies and gentlemen and
by that I mean what is your revenue
target how much does that break down to
monthly how many calls would require to
reach that monthly target and what is
your average transaction value so we can
really dial down on this once we write
it down so here’s an example your target
revenue is let’s say one point five
million dollars monthly that comes out
to 125,000 dollars your average
transaction value is four hundred five
dollars so how many calls will that
require it would be three hundred and
eight per month
so you’re just dividing your monthly
target by the average transaction value
and that gives you how many leads will
be required to reach that so how many
how many leads will you need what is
your average conversion rate from a
caller to a booked call and now divide
that divide your call target by your
conversion rate okay so how many leads
we need what is your average conversion
rate from a call or two book call let’s
say it’s 55% now multiply your call
target by your conversion rate okay so
if you need three hundred and eight
calls per month and are like in our
previous example if you’re saying your
conversion rate is roughly 1 out of
every 2 people that call in alright so
we’re gonna say 55% then that means you
need 560 leads per month so what is your
goal for 2019 ladies and gentlemen how
many leads will you need per month to
get there I want to hear from you go
ahead and type it in the chat box I want
to know how many leads do you need to
get per month don’t be shy I’m not
moving on until someone types in the
chat box so let me know how many leads
do you need to get per month Sammy says
he’s not sure no problem
Karl says about 60 ok
shannon says 125 okay so you guys the
the number is what it is and and when
you know that then you can start forming
the action plan around that you can
start developing your lead sources to
get that many calls and then then it
becomes real so the next step after that
is to update your marketing message so
these are the basic fundamentals of
marketing this is the triangle your
message is going to be your ad copy or
your offer to your your prospect your
market is going to be your audience you
know who buys your services who buys
your fences who buys your gates their
avatar so to speak and then your media
is going to be your platform of how you
reach them so let’s talk about who your
ideal customer is okay so we’re gonna
put together in there avatar alright so
for fence and gate it’s a home owner
obviously 35 years plus typically female
occasional email married with two to
three kids head of household sixty-five
thousand plus annual income family
oriented reliable easily frustrated
likes to please people and expect same
in return not handy right otherwise they
wouldn’t be calling you for a fence or a
gate so they like gardening crafting
arts they live in the suburbs upper
middle-class neighborhoods they take an
interest in their community so what are
their pains and frustrations their
existing fence or gate is in disarray
and they can’t get a fence company on
the phone or getting voicemails no one
will return their call they need to get
hence issue resolved they’re too busy to
deal with it and they’re worried the
situation at the household could be
unhealthy for their family right so to
dial in a little deeper on this what are
their fears and their implications the
number one thing they’re scared of is
getting ripped off or overcharged paying
too much for something they could have
gotten somewhere else cheaper having
their home or you are damaged by faulty
workmanship having to wait around for
the fence guy to arrive at their house
being inconvenienced trying to
coordinate with the fence contractor
that it may cause disaster to their home
or yard in some way goals and desires
that they need to get it fixed they want
to have the issue behind them they’re
having a well-kept home is what they
want you know to take care of their
family they want more income or money
more wealth they want to live in a nicer
home with a more luxurious car Happy
Healthy Kids spend more time and so on
so the whole point of what I’m saying
here is if you can see Joe Jones through
Joe Jones’s eyes then you can sell what
Joe Jones buys so that is our market we
just covered that side of the triangle
the who that’s who we’re speaking to so
now we need to craft our message now we
know exactly who we’re targeting we need
to craft the message so why should
someone choose to do business with you
versus the competition and what benefits
do you offer to your target customer
that they’ll resonate with so here’s the
messaging that works
for fence and gate companies same-day
service emergency services fast service
you know that that says we’re going to
be out there right away which is what
everyone wants to hear straightforward
pricing upfront pricing satisfaction
guaranteed we all want to do business
with an honest company right and we
don’t want surprises so we don’t want to
hear that it’s going to exceed our
budget anything like that
so that also works and then of course
trustworthy technicians trusted
technicians experienced they don’t want
someone on that you know at their
residence putting up this fence that
just got out of prison so those are kind
of the big ones that we have found works
you can make the case of you know fast
same-day service in your ad copy you can
give money-saving offers 10% off for
today only clean-cut professional
technicians will leave your yard cleaner
than we found it great service
guaranteed so that’s the message we’ve
got our our audience we’ve got our
message now how are we going to get that
message to our audience this is where
you’re going to have to have a strong
central hub and that is your website
okay so you’re going to get traffic off
of these other things which we’ll cover
in a moment your you know search search
engine optimization Facebook
pay-per-click management associations
that you belong to blogs things like
that but those are all pointing to your
website and so that website needs to be
strong it needs to convert visitors to
callers and so we’re going to come
how you do that is your website set
setup to convert visitors to callers so
a lot of people they lose results they
may be set up all over the place but we
see them losing a lot of results and not
getting leads because their sites just
don’t tell people what to do so what I
want to do here is show you a client of
ours and that image on the left is their
before image that’s what they came to us
with and so that’s what they were
working with as their central hub the
image on the right is the after image
and this really made a huge impact on
how they were getting calls coming in
just based on their central hub so I
want to cover a couple things here is
you’ll notice the image on the left here
the phone number is kind of buried down
here it’s not in plain sight where you
want to have it ideally is up at the top
right corner so we put it up here you
want to have a strong call to action so
they see the number so one of the first
things they see up top but then they
need a reason to call you now so this is
where you’re going to put your money
saving offers your your call to action
it’s going to be right up top you want
to give another option and that is a
contact form above the fold so when they
pull up your website on a monitor
they’re going to see the phone number a
call to action and a contact form other
things that are proven to help is having
a video right here on the front page it
keeps them on your website longer the
longer you’re on your website this stuff
guys is acts
tracked by Google and the other search
engines so if someone clicks on your
site and they stay longer you are
getting credit for that and that’s why
it’s so important to have great content
and videos the other thing is these
reviews we noticed a huge level of calls
and engagement by putting reviews from
other sources on their site so this
little review widget right here that we
use it’s pulling in reviews from Google
Facebook Better Business Bureau also
people just leaving reviews on their
website this is very helpful so as soon
as someone comes to this landing page
they’ve got everything they need to know
to make an educated decision are their
customers happy can they save me money
and so on so here is the conversion that
we use this is our ultimate fence and
gate website conversion machine is what
we call it and basically it gives the
outline that we just discussed in more
detail and we you know we can give you a
copy of this if you want one just
message me through chat or by email
we’ll get you a copy of this and it
basically it gives you the outline that
when you’re putting together your web
page just follow this and it will get
you the best conversions so I want to
know from you guys is your website setup
to convert does it speak to your target
avatar does it address their fears and
frustrations and speak to why they
should choose you does it have real
authentic authentic images of your team
on the home page and throughout the
website does it include video elements
like a welcome video
videos for each of your services you
guys do fences you guys do gates you do
different types of fences aluminum vinyl
and so on
do you have videos for each of those
services explaining the benefits of why
one of those would be better versus the
other why should someone contact you
versus the competition does it showcase
your online reviews is the website
prominently showing you know good
reviews by your customers and does it
make it easy for them to take action to
get in contact with your company so get
the basics these are the basics that you
need to have down have down on your site
to get it converting properly phone
number in the right hand corner ensure
that there is a web form the customers
can fill out add credibility with
authority symbols you know use your BBB
your Angie’s List Super Service Awards
if you’re a member of different
associations like American fence
Association and so on put that on there
calls to action on each page to ensure
it speaks to your customer avatar and
tell them exactly what you want them to
do next and are you going to give them
the opportunity to engage in check so
this one is newer and yeah I mean you’re
going to need someone in place standing
by to do that but we’ve seen it
increased conversions by as much as 30%
by putting live chat you can use a live
chat widget on your site you can use
facebook Messenger chat also Google the
Google my business they have their own
chat option so you can do that so your
action
items what three conversion elements
will you implement on your website I
want you guys to take a moment to think
about that and and write that down
actually let me hear from you I want to
hear from some of you what what are
three conversion elements that that
you’re going to put in for your site
anybody okay we got one from Steve Steve
says he’s going to put in a contact form
it’s good Steve Sara says she’s going to
add the phone number up top
nice one thing on that you guys make
sure it’s a click to call number you
know your website when you look at it in
a mobile display make sure that phone
number you just got a tap on it to click
it to click to call you don’t want
people to have to like pull out of your
website try to remember the number and
dial it in on their smart phone it
doesn’t work so here’s the takeaways
what did you learn what did you notice
what would you like to share so I want I
want you guys to tell me so far you know
what what did you learn from this Sammy
says I learned I need to build a new
website okay
bill says he needs to put chat on his
site very good all right so let’s go
into how to track your key performance
indicators okay
so you put all this stuff in place right
you’ve got your your marketing message
you’ve got your customer avatar you’ve
got your different mediums your channels
of collecting leads and traffic online
so how do you know what’s working you’re
gonna set up call tracking okay this is
going to be special phone numbers that
forward to your number that are going to
record calls you have to do this guy’s
otherwise you’re not going to know the
quality of the calls you’re getting so I
would never get involved with any kind
of marketing or advertising where you
can’t include call tracking otherwise
you don’t have any way to keep score you
want to know your average cost per call
generated by that source so whether or
not you’re doing SEO pay-per-click
Facebook you want to know how many leads
you’re getting from there and then track
the cost per call from that and then a
simple dashboard to measure your key
performance indicators because what gets
measured it gets done so here’s an
example of how we do it for a client you
can see that they got four hundred
ninety leads in this month their total
investment for our marketing services
and pay-per-click came out to three
thousand ninety six dollars and twenty
eight cents and so we take the four
ninety by the 3096 twenty eight we get
our cost per lead which comes out to six
dollars and thirty two cents and then
the breakdown is Organa
calls 215 59 from pay-per-click 166 came
in from Google Maps and 50 came in from
web forms
so that’s 490 leads all together so have
a nice system in place like this so
you’re keeping track each month of money
going out what’s coming in and then this
way you can track your conversions your
sales and and be on track to reaching
your financial goal each month so so far
we’ve had a we’ve discussed clear goal
and target for 2019 we’ve gone over
clarity around your market your message
and media and we made sure that our
website is optimized for conversions and
then we set up a simple KPI tracking
dashboard all right so that is good so
next we need to build your clan okay
your specific plan so this is what it’s
going to look like you’re gonna have
your fence or gate company right here in
the middle and then you’re going to have
your different marketing mediums for
getting those leads and what we found is
it’s a combination approach works best
don’t put all your eggs in one basket
with SEO a comprehensive campaign with
SEO and PPC usually works best and then
retargeting for folks that are new to
retargeting that is those pay-per-click
ads you can set them up to follow around
your prospects that went on your web
page and continue to market to them as
long as you want so you put the
that the tracking code on your website
so any and all visitors that go on to
your site are gonna have that
retargeting code and you can remarket
them with pay-per-click ads you’ve got
paid online directories your repeat and
referral business a good email marketing
system in place to new customers to keep
them in the loop that always works
there’s paper lead services like
homeadvisor
social media marketing and then of
course gift cards newsletters and
rewards programs for your customers some
key trends for 2019 that you should stay
on top off are Google local service ads
which I’ll get into in a moment there’s
been a shift from phone calls to
messages so what I’m talking about there
is like Facebook Messenger or Google my
business messenger or just text message
in general has has been the new shift
for 2019 and so you must have an all in
perspective for search engine
optimization pay-per-click listing
service agency and social marketing now
Google local service ads these do not
work for fence companies so I’m going to
cover why I’m bringing it up in a moment
but I want to show you what it looks
like with a different niche of plumbers
basically right up top these are your
Google Local service ads they have
Google guarantee they show up above
pay-per-click ads and above Google my
business ads so you can see the value of
having this top position and these don’t
work off keywords or anything like that
they
strictly work off of if you provide this
service and you have insurance and your
state certification then you can show up
here but it is it is not available for
fence companies yet those are just some
other examples it’s tracked by Google
just showing you another little little
bit of how that works
it is active in select cities but not
for fence and gate but it should be
available sometime later this year we
anticipate it will be available and
that’s why I want to let you know about
it so if you look at Google mobile
service ads they have different
categories you can choose from and the
closest that you can get as a fence or
gate company is home improvement Pro and
we checked that out and it’s just too
generic it does not apply specifically
to fence or gate and so even if you got
your business approved it wouldn’t be
worth anything right now so it’s not
recommended you do that right now but
you should be aware that this is
happening and as soon as it does we will
let you know and and you can get
certified and show up like like I just
showed you these in case you want to
know it’s available in these states and
cities basically major markets
so here’s just one more example it shows
up above at the top above AdWords above
Google my business and above SEO so you
can see this is going to be extremely
powerful once it takes off and then what
we have heard from other niches that are
using this is it is a lower cost and
pay-per-click the leads are higher
quality than homeadvisor
you still can expect some price shoppers
and you got to follow up quickly but a
solid return on investment from most of
the clients who have jumped on board so
for now what should you do just be ready
to take advantage of Google local
service ads when it’s available for
fence and gate complete your background
checks put the tracking in place to
gauge your return on investment and be
sure you’re leveraging the platform to
close jobs and updates and just do it so
it makes sense for your return on
investment but this is still a few
months away so your plan for 2019 is it
starting to take form let me hear from
you guys
Cynthia says yes I see a lot of new
things I need to do very good Carl says
I need to put together my website and
plan good for you Carl okay excellent
all right you guys I love the comments I
appreciate that so I’m going to keep
moving I want to show you a case study
all right so here’s one of our clients
daily daily home improvement they got
317 call
Falls in September and you can do the
same how’d they do it they got on top of
Google Maps they got their reviews up
above their competitors and they got
ranked in organic search they also got
their pay-per-click right so they’re
showing up in all three places so you
can see this is how they started out and
then throughout the month they just
skyrocketed to 317 calls that’s just a
picture of the team some of them so the
online strategy here was build a website
that will convert be proactive in search
engine optimization providing value and
adding content that answers customers
questions focus on online reviews and
reputation that had a major impact
strategic pay-per-click marketing with
remarketing so you know sometimes they
may go on your website and then they got
to take a call or they got to go to work
or whatever and you just get lost in the
mix so that remarketing plays a
tremendous role that the next time they
go online and they’re searching on
different websites and watching YouTube
videos and doing research they’re gonna
see your ad in front of them so you’re
going to follow them around social
presence and email marketing precision
tracking and measurement of your key
performance indicators that’s what we
put together for them and this is the
entire plan in a nutshell so it’s not
just one thing folks it’s not just
search engine
it’s not just pay-per-click it’s having
an entire system in place it’s a
comprehensive approach this way if you
get bumped off the rankings one month
you know google has updates Bing has
updates and things can shift a bit and
just losing that number one spot
to like a number four number five has a
it can have a dramatic effect
so having other things in place like
your pay-per-click your remarketing
siphoning traffic from those paid
directories that’s going to keep you
consistent and keep your leaves growing
so I want some volunteers we’re going to
do something fun what are your top three
internet marketing initiatives that you
need to implement to hit your 2019 goal
but before we do that you guys I want to
get some volunteers and let’s see your
website you know how is it set up to
convert okay so we’re going to do this
in real time here I’m going to pull up
your website and in this way I can you
know check it out and I’ll give a little
critique of how we can get it converting
better so do I have any any takers on
that anybody want to share their website
Chris Fred any of you guys come on don’t
be shy
Samy
Karl I’m not moving until I get someone
and let me see their website
who wants to who wants me to look at
their site come on there’s gotta be
someone out there that wants me to check
out their site all right we got one Carl
guide fence okay let me check it out
give me a sec oops that didn’t work
you said guide fence sure you got a
website there I don’t I don’t see I
don’t see guide fence that’s not pulling
up for me who else okay Sammy Sammy sent
me one automatic automatic gate company
okay let’s take a look
all righty okay Sammy not bad
you’ve got a picture of some of your
work here you’ve got your different
styles of gates that you offer this
looks pretty good but right off the bat
I’m I’m just going to say a couple
things here I don’t see a phone number
up at the top so I got a hunt for it and
I’m not quite sure where to look
also you know ideally I would like to
see a picture of you and your team here
when I come to the page we’ve noticed
much bigger success in conversions when
there’s actually a picture of you the
owner and your team so I would
personalize this a bit more I’m having a
call to action like some sort of
money-saving offer here something to
give them a reason to call now I would
definitely put that in there and let’s
see are you mobile friendly we resize
this we resize the screen as your
website okay good so you’ve got a
mobile-friendly site that’s good but
those those are just a couple things I
like that you have I like that you have
your super service awards but this is
pretty old this is from six years ago
right so maybe you can update that with
something else but I would I would look
into that a little bit so I hope you
found that helpful who else we got
another one that came in all right Phil
very good Phil you’re at valley valley
fence valley fence comm let’s take a
look under construction okay well so I
guess we gotta wait on that one cuz I
can’t I can’t see anything from what
what you’ve shown me here so okay anyone
else going once going twice
type it in the chatbox alright so now
for the the couple of you that did reply
those two that I couldn’t pull up you
know feel free to send them after the
webinar and I’ll take a look at them
again so I don’t know what happened
there
so takeaways what did you learn what did
you notice what would you like to share
we covered that cover that okay so we’ve
covered setting your goals for 2019 how
many leads to hit your target three
fundamentals to marketing success how to
optimize your website for conversion in
2019 and Beyond the big picture of all
the online marketing channels you should
be tapping into to maximize your lead
flow online and the latest trends that
you must be aware of in 2019 and then
you’re developing a custom action plan
based on where you are now guys and what
you need to do so do any of you need
help if you’d like some help with this
with some of the stuff we covered post
let’s let’s talk in the comments box in
the chat box you can put let’s talk if
you need some help so we are available
if you do need us
or you can call us that’s our phone
number or you can even schedule you can
go to fence marketing team calm
/schedule and we could go over your
marketing plan together so for those of
you stay to the end I promised you a
reward and I’m going to show you how to
get the list of the most commonly
searched fence and gate keywords along
with the ultimate online marketing
checklist that I promise you so we will
go ahead and do that now you can go to
fence marketing team dot-com forward
slash reward go ahead and go there type
that into your url bar WWF fence
marketing team comm forward slash reward
and that will give you an instant
download as a zip file of these and I’m
available so if you want to talk with me
or my team just give us a call right
here reach out to us I will go ahead and
leave the floor to you guys if there’s
any questions I’ll open it up to you let
me know anyone have any questions
Fred Sammy Fred says this is from dirt
painting sure but I gather a lot of
great information thanks and be blessed
my pleasure Fred awesome Sammy Karl
Susan anyone ok well listen you guys I
will on that note I will go ahead and
end this webinar I want to thank you all
so much for attending and have a
wonderful rest of your day thank you so
much and take care bye
you

hello folks hope you all can hear me my name is Scott Andreasen with the
fence marketing team and you folks are
getting ready to join the 2019 internet
marketing plan your 2019 internet
marketing plan how to triple your sales
by getting your internet marketing right
so this is very exciting and I’m glad
that all of you are able to attend I see
that some of you are still logging in at
this time so I’m going to wait just a
couple minutes while you log in and
we’ll go ahead and get started here in
just a moment all righty
okay so let’s go ahead and and keep it
moving what we’re going to cover today is we’re
gonna set goals for 2019 how many leads
to hit your target the three
fundamentals to marketing success
specifically for fence and gate sales
how to optimize your website for
conversions in 2019 and Beyond and the
big picture of all the online marketing
channels you should be tapping into to
maximize your lead flow online and we’ll
also be discussing the latest trends
that you need to focus on moving forward
for the new year and then to develop a
custom action plan based on where you
are now and what you need to do now so
while you’re in this webinar folks I
want you to make this about your time so
you can get the most value so I need you
to please turn off your cell phones turn
Facebook if you’re a fence or gate
business owner then the next 60 to 90
minutes will change your life now if you
have a question there’s a chat box and
you should have a little three dots here
when you click on that you’ll see a
little option below that says chat you
can go ahead and type your chats in
there and I’ll be able to see them and
for those of you that do stay till the
end I’ve got a special bonus for you
you’re going to receive the ultimate
fence and gate online marketing
checklist as well as the most commonly
searched fence keywords for SEO and
pay-per-click so Who am I and why should
you listen to me well I’ve been in
digital marketing for ten years now
and we only market fence and gate
companies we’ve successfully launched
hundreds of campaigns and built hundreds
of websites so the things I’m going to
show you are items that we put in place
and show you what works and what does
not work we’re also members of the
American fence Association and hopefully
I see some of you at fence tech next
month so I want to ask you guys a
question right now and feel free to
reply back in the chat box what is the
hardest part about marketing your fence
or gate business online let me go ahead
and just pause for a moment I want some
of you to reply back and tell me
okay here’s one from Sammy Sammy says
everyone’s full of it okay yeah Karl
says getting ranked on the search
engines all right anyone else Sarah says
knowing where to advertise okay so I
would agree with that you guys that
those are pretty critical factors and
knowing what works who to trust and so
on so let’s go ahead and dive in and
cover some of these things so you can
find out where to best maximize your
investment dollars to to get better
results online so we have a client that
has been with us for almost ten years
now and they’ve been in business for 61
years way before the internet was even a
thing and the owner now is actually
second-generation owner his father owned
it before him but they built their
business on yellow pages as I’m sure a
lot of you have built your business on
yellow pages and that worked for many
many many years for them but then there
started to be a around 2008 2009 so
where did the customers go because they
were losing customers and things were
just not progressing and the Yellow
Pages wasn’t working so what the heck
happened well this happened Google Yahoo
Bing the internet started exploding and
taking over right so 97% of people
looking for local services online for
fence installers get installations and
like they’re going to the search engines
to look for installation services
contractors so how do you own the
internet in your area
they tried a few different things the
Yellow Pages approached them first and
their solution was you know hey we got
this online directory and we can get you
in it and we’ll even give you a website
and and there you go so they they got
online through a Yellow Pages online
directory and then there was a web page
attached to it and that did work for a
little bit for them they said they they
got some exposure but it wasn’t much it
was basically just enough to pay what
they were paying out so there they
weren’t really making any money just
trading dollars so to speak so that
wasn’t the way so what did they need to
do to get their internet marketing right
well they needed to rank on the search
engines for fence and home service
related keywords in their area and they
needed a website that would convert
visitors to callers so they got through
web marketing right they got on Google
Maps they got on the organic search for
their keywords different services that
they offer and the reviews helped to
that that’s a very critical factor is
making sure that you had those reviews
so the overall strategy here and what
we’re going to do together with your
worksheet in just a moment is to come up
with this this whole marketing cycle you
see right here cuz it’s not just one
thing it’s not just okay I’m gonna rank
for some keywords with SEO it it’s gonna
be a comprehensive approach is what we
found works best between SEO and
pay-per-click management and then I’ll
get into some of these other things with
retargeting and so on so the result was
they were able to get 395 visitors 27
calls when they started afterwards they
got 1,900 visitors and 228 calls by
getting their internet marketing right
so I want to show you guys how you can
get the same results by doing this so
basically what this meant for them for
daily was they grew from 1.7 million in
2016 to 3 million in 2017 and they’re on
pace to do 4 million this year they
expanded from 9 guys to over 20 and the
main thing is they have confidence that
they have a consistent and sustainable
lead flow so I want a question I have a
question for you guys you know what
would that mean for your business to get
results like this I want to hear from
some of you ok Phil okay Phil Hill says
that would be awesome yeah I agree that
would be awesome
Sara says that would make my Tech’s
happy ok yeah sure
Carla says I would get a big promotion
that’s good all right well so let’s go
ahead and and work on this then right
let’s let’s get it done let’s put
together your 2019 internet marketing
plan how to triple your sales by getting
your internet marketing right now if
you’re at say 250,000 a year going to a
million a year that’s within reason if
you’re at you know a little disclaimer
if you have 5 million and you’re looking
at 15 million then it’s a little more
complicated right but far but
for sure this is going to help so let’s
go ahead and get it done what I want you
folks to do now is download this
worksheet so you’re going to go to fence
marketing team comm forward slash
worksheets so I’ll give you a moment to
go ahead and do that now if you have not
already done it okay so yeah that’s
right just go there now I see that some
of you are are accessing it still so
that’s good
alright so yeah when you go there it’s
just going to be an instant download
like as soon as you type in that URL
you’ll see it download straight through
your browser there’s nothing else to
click on all right so I’m going to go
ahead and get started with this and you
folks follow along number one is to set
clear goals so I’m a big fan of Brian
Tracy
he says success is goals all else is
commentary so what are your goals for
2019 because if you have clear goals
basically that’s the same thing as wind
in your sails you have direction right
you have purpose without it without
goals then you’re just kind of like a
sailboat without wind you’re just
stagnant so I want to show you guys a
quick study by Harvard they interviewed
1979 graduates 84% of those Harvard
graduates had no specific goals 13% did
have goals but they they didn’t write
them down and then 3% had clear written
goals and plans to accomplish them the
results were the 13 percent of the class
that
goals were earning on average twice as
much as the 84% who had no goals at all
and then even more astonishing the 3%
who had clear written goals were earning
on average 10 times as much as the other
97% put together so that is the impact
of what we are doing right now us going
through this worksheet together and you
writing down your clear goals is putting
this in place it’s proven
so the goal-setting framework you have
to have written goals and plans and you
need to set at a minimum one-year goal
quarterly goals and monthly goals to
stay on track you must have a stopping
point at the beginning of each new year
and at the end of each quarter to
reflect how did you do based on what you
set for your goal and what are you going
to do moving forward so what are your
goals for 2019 ladies and gentlemen and
by that I mean what is your revenue
target how much does that break down to
monthly how many calls would require to
reach that monthly target and what is
your average transaction value so we can
really dial down on this once we write
it down so here’s an example your target
revenue is let’s say one point five
million dollars monthly that comes out
to 125,000 dollars your average
transaction value is four hundred five
dollars so how many calls will that
require it would be three hundred and
eight per month
so you’re just dividing your monthly
target by the average transaction value
and that gives you how many leads will
be required to reach that so how many
how many leads will you need what is
your average conversion rate from a
caller to a booked call and now divide
that divide your call target by your
conversion rate okay so how many leads
we need what is your average conversion
rate from a call or two book call let’s
say it’s 55% now multiply your call
target by your conversion rate okay so
if you need three hundred and eight
calls per month and are like in our
previous example if you’re saying your
conversion rate is roughly 1 out of
every 2 people that call in alright so
we’re gonna say 55% then that means you
need 560 leads per month so what is your
goal for 2019 ladies and gentlemen how
many leads will you need per month to
get there I want to hear from you go
ahead and type it in the chat box I want
to know how many leads do you need to
get per month don’t be shy I’m not
moving on until someone types in the
chat box so let me know how many leads
do you need to get per month Sammy says
he’s not sure no problem
Karl says about 60 ok
shannon says 125 okay so you guys the
the number is what it is and and when
you know that then you can start forming
the action plan around that you can
start developing your lead sources to
get that many calls and then then it
becomes real so the next step after that
is to update your marketing message so
these are the basic fundamentals of
marketing this is the triangle your
message is going to be your ad copy or
your offer to your your prospect your
market is going to be your audience you
know who buys your services who buys
your fences who buys your gates their
avatar so to speak and then your media
is going to be your platform of how you
reach them so let’s talk about who your
ideal customer is okay so we’re gonna
put together in there avatar alright so
for fence and gate it’s a home owner
obviously 35 years plus typically female
occasional email married with two to
three kids head of household sixty-five
thousand plus annual income family
oriented reliable easily frustrated
likes to please people and expect same
in return not handy right otherwise they
wouldn’t be calling you for a fence or a
gate so they like gardening crafting
arts they live in the suburbs upper
middle-class neighborhoods they take an
interest in their community so what are
their pains and frustrations their
existing fence or gate is in disarray
and they can’t get a fence company on
the phone or getting voicemails no one
will return their call they need to get
hence issue resolved they’re too busy to
deal with it and they’re worried the
situation at the household could be
unhealthy for their family right so to
dial in a little deeper on this what are
their fears and their implications the
number one thing they’re scared of is
getting ripped off or overcharged paying
too much for something they could have
gotten somewhere else cheaper having
their home or you are damaged by faulty
workmanship having to wait around for
the fence guy to arrive at their house
being inconvenienced trying to
coordinate with the fence contractor
that it may cause disaster to their home
or yard in some way goals and desires
that they need to get it fixed they want
to have the issue behind them they’re
having a well-kept home is what they
want you know to take care of their
family they want more income or money
more wealth they want to live in a nicer
home with a more luxurious car Happy
Healthy Kids spend more time and so on
so the whole point of what I’m saying
here is if you can see Joe Jones through
Joe Jones’s eyes then you can sell what
Joe Jones buys so that is our market we
just covered that side of the triangle
the who that’s who we’re speaking to so
now we need to craft our message now we
know exactly who we’re targeting we need
to craft the message so why should
someone choose to do business with you
versus the competition and what benefits
do you offer to your target customer
that they’ll resonate with so here’s the
messaging that works
for fence and gate companies same-day
service emergency services fast service
you know that that says we’re going to
be out there right away which is what
everyone wants to hear straightforward
pricing upfront pricing satisfaction
guaranteed we all want to do business
with an honest company right and we
don’t want surprises so we don’t want to
hear that it’s going to exceed our
budget anything like that
so that also works and then of course
trustworthy technicians trusted
technicians experienced they don’t want
someone on that you know at their
residence putting up this fence that
just got out of prison so those are kind
of the big ones that we have found works
you can make the case of you know fast
same-day service in your ad copy you can
give money-saving offers 10% off for
today only clean-cut professional
technicians will leave your yard cleaner
than we found it great service
guaranteed so that’s the message we’ve
got our our audience we’ve got our
message now how are we going to get that
message to our audience this is where
you’re going to have to have a strong
central hub and that is your website
okay so you’re going to get traffic off
of these other things which we’ll cover
in a moment your you know search search
engine optimization Facebook
pay-per-click management associations
that you belong to blogs things like
that but those are all pointing to your
website and so that website needs to be
strong it needs to convert visitors to
callers and so we’re going to come
how you do that is your website set
setup to convert visitors to callers so
a lot of people they lose results they
may be set up all over the place but we
see them losing a lot of results and not
getting leads because their sites just
don’t tell people what to do so what I
want to do here is show you a client of
ours and that image on the left is their
before image that’s what they came to us
with and so that’s what they were
working with as their central hub the
image on the right is the after image
and this really made a huge impact on
how they were getting calls coming in
just based on their central hub so I
want to cover a couple things here is
you’ll notice the image on the left here
the phone number is kind of buried down
here it’s not in plain sight where you
want to have it ideally is up at the top
right corner so we put it up here you
want to have a strong call to action so
they see the number so one of the first
things they see up top but then they
need a reason to call you now so this is
where you’re going to put your money
saving offers your your call to action
it’s going to be right up top you want
to give another option and that is a
contact form above the fold so when they
pull up your website on a monitor
they’re going to see the phone number a
call to action and a contact form other
things that are proven to help is having
a video right here on the front page it
keeps them on your website longer the
longer you’re on your website this stuff
guys is acts
tracked by Google and the other search
engines so if someone clicks on your
site and they stay longer you are
getting credit for that and that’s why
it’s so important to have great content
and videos the other thing is these
reviews we noticed a huge level of calls
and engagement by putting reviews from
other sources on their site so this
little review widget right here that we
use it’s pulling in reviews from Google
Facebook Better Business Bureau also
people just leaving reviews on their
website this is very helpful so as soon
as someone comes to this landing page
they’ve got everything they need to know
to make an educated decision are their
customers happy can they save me money
and so on so here is the conversion that
we use this is our ultimate fence and
gate website conversion machine is what
we call it and basically it gives the
outline that we just discussed in more
detail and we you know we can give you a
copy of this if you want one just
message me through chat or by email
we’ll get you a copy of this and it
basically it gives you the outline that
when you’re putting together your web
page just follow this and it will get
you the best conversions so I want to
know from you guys is your website setup
to convert does it speak to your target
avatar does it address their fears and
frustrations and speak to why they
should choose you does it have real
authentic authentic images of your team
on the home page and throughout the
website does it include video elements
like a welcome video
videos for each of your services you
guys do fences you guys do gates you do
different types of fences aluminum vinyl
and so on
do you have videos for each of those
services explaining the benefits of why
one of those would be better versus the
other why should someone contact you
versus the competition does it showcase
your online reviews is the website
prominently showing you know good
reviews by your customers and does it
make it easy for them to take action to
get in contact with your company so get
the basics these are the basics that you
need to have down have down on your site
to get it converting properly phone
number in the right hand corner ensure
that there is a web form the customers
can fill out add credibility with
authority symbols you know use your BBB
your Angie’s List Super Service Awards
if you’re a member of different
associations like American fence
Association and so on put that on there
calls to action on each page to ensure
it speaks to your customer avatar and
tell them exactly what you want them to
do next and are you going to give them
the opportunity to engage in check so
this one is newer and yeah I mean you’re
going to need someone in place standing
by to do that but we’ve seen it
increased conversions by as much as 30%
by putting live chat you can use a live
chat widget on your site you can use
facebook Messenger chat also Google the
Google my business they have their own
chat option so you can do that so your
action
items what three conversion elements
will you implement on your website I
want you guys to take a moment to think
about that and and write that down
actually let me hear from you I want to
hear from some of you what what are
three conversion elements that that
you’re going to put in for your site
anybody okay we got one from Steve Steve
says he’s going to put in a contact form
it’s good Steve Sara says she’s going to
add the phone number up top
nice one thing on that you guys make
sure it’s a click to call number you
know your website when you look at it in
a mobile display make sure that phone
number you just got a tap on it to click
it to click to call you don’t want
people to have to like pull out of your
website try to remember the number and
dial it in on their smart phone it
doesn’t work so here’s the takeaways
what did you learn what did you notice
what would you like to share so I want I
want you guys to tell me so far you know
what what did you learn from this Sammy
says I learned I need to build a new
website okay
bill says he needs to put chat on his
site very good all right so let’s go
into how to track your key performance
indicators okay
so you put all this stuff in place right
you’ve got your your marketing message
you’ve got your customer avatar you’ve
got your different mediums your channels
of collecting leads and traffic online
so how do you know what’s working you’re
gonna set up call tracking okay this is
going to be special phone numbers that
forward to your number that are going to
record calls you have to do this guy’s
otherwise you’re not going to know the
quality of the calls you’re getting so I
would never get involved with any kind
of marketing or advertising where you
can’t include call tracking otherwise
you don’t have any way to keep score you
want to know your average cost per call
generated by that source so whether or
not you’re doing SEO pay-per-click
Facebook you want to know how many leads
you’re getting from there and then track
the cost per call from that and then a
simple dashboard to measure your key
performance indicators because what gets
measured it gets done so here’s an
example of how we do it for a client you
can see that they got four hundred
ninety leads in this month their total
investment for our marketing services
and pay-per-click came out to three
thousand ninety six dollars and twenty
eight cents and so we take the four
ninety by the 3096 twenty eight we get
our cost per lead which comes out to six
dollars and thirty two cents and then
the breakdown is Organa
calls 215 59 from pay-per-click 166 came
in from Google Maps and 50 came in from
web forms
so that’s 490 leads all together so have
a nice system in place like this so
you’re keeping track each month of money
going out what’s coming in and then this
way you can track your conversions your
sales and and be on track to reaching
your financial goal each month so so far
we’ve had a we’ve discussed clear goal
and target for 2019 we’ve gone over
clarity around your market your message
and media and we made sure that our
website is optimized for conversions and
then we set up a simple KPI tracking
dashboard all right so that is good so
next we need to build your clan okay
your specific plan so this is what it’s
going to look like you’re gonna have
your fence or gate company right here in
the middle and then you’re going to have
your different marketing mediums for
getting those leads and what we found is
it’s a combination approach works best
don’t put all your eggs in one basket
with SEO a comprehensive campaign with
SEO and PPC usually works best and then
retargeting for folks that are new to
retargeting that is those pay-per-click
ads you can set them up to follow around
your prospects that went on your web
page and continue to market to them as
long as you want so you put the
that the tracking code on your website
so any and all visitors that go on to
your site are gonna have that
retargeting code and you can remarket
them with pay-per-click ads you’ve got
paid online directories your repeat and
referral business a good email marketing
system in place to new customers to keep
them in the loop that always works
there’s paper lead services like
homeadvisor
social media marketing and then of
course gift cards newsletters and
rewards programs for your customers some
key trends for 2019 that you should stay
on top off are Google local service ads
which I’ll get into in a moment there’s
been a shift from phone calls to
messages so what I’m talking about there
is like Facebook Messenger or Google my
business messenger or just text message
in general has has been the new shift
for 2019 and so you must have an all in
perspective for search engine
optimization pay-per-click listing
service agency and social marketing now
Google local service ads these do not
work for fence companies so I’m going to
cover why I’m bringing it up in a moment
but I want to show you what it looks
like with a different niche of plumbers
basically right up top these are your
Google Local service ads they have
Google guarantee they show up above
pay-per-click ads and above Google my
business ads so you can see the value of
having this top position and these don’t
work off keywords or anything like that
they
strictly work off of if you provide this
service and you have insurance and your
state certification then you can show up
here but it is it is not available for
fence companies yet those are just some
other examples it’s tracked by Google
just showing you another little little
bit of how that works
it is active in select cities but not
for fence and gate but it should be
available sometime later this year we
anticipate it will be available and
that’s why I want to let you know about
it so if you look at Google mobile
service ads they have different
categories you can choose from and the
closest that you can get as a fence or
gate company is home improvement Pro and
we checked that out and it’s just too
generic it does not apply specifically
to fence or gate and so even if you got
your business approved it wouldn’t be
worth anything right now so it’s not
recommended you do that right now but
you should be aware that this is
happening and as soon as it does we will
let you know and and you can get
certified and show up like like I just
showed you these in case you want to
know it’s available in these states and
cities basically major markets
so here’s just one more example it shows
up above at the top above AdWords above
Google my business and above SEO so you
can see this is going to be extremely
powerful once it takes off and then what
we have heard from other niches that are
using this is it is a lower cost and
pay-per-click the leads are higher
quality than homeadvisor
you still can expect some price shoppers
and you got to follow up quickly but a
solid return on investment from most of
the clients who have jumped on board so
for now what should you do just be ready
to take advantage of Google local
service ads when it’s available for
fence and gate complete your background
checks put the tracking in place to
gauge your return on investment and be
sure you’re leveraging the platform to
close jobs and updates and just do it so
it makes sense for your return on
investment but this is still a few
months away so your plan for 2019 is it
starting to take form let me hear from
you guys
Cynthia says yes I see a lot of new
things I need to do very good Carl says
I need to put together my website and
plan good for you Carl okay excellent
all right you guys I love the comments I
appreciate that so I’m going to keep
moving I want to show you a case study
all right so here’s one of our clients
daily daily home improvement they got
317 call
Falls in September and you can do the
same how’d they do it they got on top of
Google Maps they got their reviews up
above their competitors and they got
ranked in organic search they also got
their pay-per-click right so they’re
showing up in all three places so you
can see this is how they started out and
then throughout the month they just
skyrocketed to 317 calls that’s just a
picture of the team some of them so the
online strategy here was build a website
that will convert be proactive in search
engine optimization providing value and
adding content that answers customers
questions focus on online reviews and
reputation that had a major impact
strategic pay-per-click marketing with
remarketing so you know sometimes they
may go on your website and then they got
to take a call or they got to go to work
or whatever and you just get lost in the
mix so that remarketing plays a
tremendous role that the next time they
go online and they’re searching on
different websites and watching YouTube
videos and doing research they’re gonna
see your ad in front of them so you’re
going to follow them around social
presence and email marketing precision
tracking and measurement of your key
performance indicators that’s what we
put together for them and this is the
entire plan in a nutshell so it’s not
just one thing folks it’s not just
search engine
it’s not just pay-per-click it’s having
an entire system in place it’s a
comprehensive approach this way if you
get bumped off the rankings one month
you know google has updates Bing has
updates and things can shift a bit and
just losing that number one spot
to like a number four number five has a
it can have a dramatic effect
so having other things in place like
your pay-per-click your remarketing
siphoning traffic from those paid
directories that’s going to keep you
consistent and keep your leaves growing
so I want some volunteers we’re going to
do something fun what are your top three
internet marketing initiatives that you
need to implement to hit your 2019 goal
but before we do that you guys I want to
get some volunteers and let’s see your
website you know how is it set up to
convert okay so we’re going to do this
in real time here I’m going to pull up
your website and in this way I can you
know check it out and I’ll give a little
critique of how we can get it converting
better so do I have any any takers on
that anybody want to share their website
Chris Fred any of you guys come on don’t
be shy
Samy
Karl I’m not moving until I get someone
and let me see their website
who wants to who wants me to look at
their site come on there’s gotta be
someone out there that wants me to check
out their site all right we got one Carl
guide fence okay let me check it out
give me a sec oops that didn’t work
you said guide fence sure you got a
website there I don’t I don’t see I
don’t see guide fence that’s not pulling
up for me who else okay Sammy Sammy sent
me one automatic automatic gate company
okay let’s take a look
all righty okay Sammy not bad
you’ve got a picture of some of your
work here you’ve got your different
styles of gates that you offer this
looks pretty good but right off the bat
I’m I’m just going to say a couple
things here I don’t see a phone number
up at the top so I got a hunt for it and
I’m not quite sure where to look
also you know ideally I would like to
see a picture of you and your team here
when I come to the page we’ve noticed
much bigger success in conversions when
there’s actually a picture of you the
owner and your team so I would
personalize this a bit more I’m having a
call to action like some sort of
money-saving offer here something to
give them a reason to call now I would
definitely put that in there and let’s
see are you mobile friendly we resize
this we resize the screen as your
website okay good so you’ve got a
mobile-friendly site that’s good but
those those are just a couple things I
like that you have I like that you have
your super service awards but this is
pretty old this is from six years ago
right so maybe you can update that with
something else but I would I would look
into that a little bit so I hope you
found that helpful who else we got
another one that came in all right Phil
very good Phil you’re at valley valley
fence valley fence comm let’s take a
look under construction okay well so I
guess we gotta wait on that one cuz I
can’t I can’t see anything from what
what you’ve shown me here so okay anyone
else going once going twice
type it in the chatbox alright so now
for the the couple of you that did reply
those two that I couldn’t pull up you
know feel free to send them after the
webinar and I’ll take a look at them
again so I don’t know what happened
there
so takeaways what did you learn what did
you notice what would you like to share
we covered that cover that okay so we’ve
covered setting your goals for 2019 how
many leads to hit your target three
fundamentals to marketing success how to
optimize your website for conversion in
2019 and Beyond the big picture of all
the online marketing channels you should
be tapping into to maximize your lead
flow online and the latest trends that
you must be aware of in 2019 and then
you’re developing a custom action plan
based on where you are now guys and what
you need to do so do any of you need
help if you’d like some help with this
with some of the stuff we covered post
let’s let’s talk in the comments box in
the chat box you can put let’s talk if
you need some help so we are available
if you do need us
or you can call us that’s our phone
number or you can even schedule you can
go to fence marketing team calm
/schedule and we could go over your
marketing plan together so for those of
you stay to the end I promised you a
reward and I’m going to show you how to
get the list of the most commonly
searched fence and gate keywords along
with the ultimate online marketing
checklist that I promise you so we will
go ahead and do that now you can go to
fence marketing team dot-com forward
slash reward go ahead and go there type
that into your url bar WWF fence
marketing team comm forward slash reward
and that will give you an instant
download as a zip file of these and I’m
available so if you want to talk with me
or my team just give us a call right
here reach out to us I will go ahead and
leave the floor to you guys if there’s
any questions I’ll open it up to you let
me know anyone have any questions
Fred Sammy Fred says this is from dirt
painting sure but I gather a lot of
great information thanks and be blessed
my pleasure Fred awesome Sammy Karl
Susan anyone ok well listen you guys I
will on that note I will go ahead and
end this webinar I want to thank you all
so much for attending and have a
wonderful rest of your day thank you so
much and take care bye
you