{"id":26,"date":"2019-03-01T21:34:01","date_gmt":"2019-03-01T21:34:01","guid":{"rendered":"http:\/\/fencemarketingteam.com\/blog\/?p=26"},"modified":"2020-05-06T14:18:57","modified_gmt":"2020-05-06T14:18:57","slug":"fence-internet-marketing-gate-internet-marketing-2","status":"publish","type":"post","link":"https:\/\/fencemarketingteam.com\/blog\/fence-internet-marketing-gate-internet-marketing-2\/","title":{"rendered":"How To Maximize Your Fence Website For Leads"},"content":{"rendered":"<body>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ggKQn5P-sdo\" frameborder=\"0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"><\/iframe>\n\n\n\n<p>hello folks hope you all can hear  me my name is Scott Andreasen with the <br> fence marketing team and you folks are <br> getting ready to join the 2019 internet <br> marketing plan your 2019 internet <br> marketing plan how to triple your sales <br> by getting your internet marketing right <br> so this is very exciting and I\u2019m glad <br> that all of you are able to attend I see <br> that some of you are still logging in at <br> this time so I\u2019m going to wait just a <br> couple minutes while you log in and <br> we\u2019ll go ahead and get started here in <br> just a moment all righty <br> okay so let\u2019s go ahead and and keep it <br> moving  what we\u2019re going to cover today is we\u2019re <br> gonna set goals for 2019 how many leads <br> to hit your target the three <br> fundamentals to marketing success <br> specifically for fence and gate sales <br> how to optimize your website for <br> conversions in 2019 and Beyond and the <br> big picture of all the online marketing <br> channels you should be tapping into to <br> maximize your lead flow online and we\u2019ll <br> also be discussing the latest trends <br> that you need to focus on moving forward <br> for the new year and then to develop a <br> custom action plan based on where you <br> are now and what you need to do now so <br> while you\u2019re in this webinar folks I <br> want you to make this about your time so <br> you can get the most value so I need you <br> to please turn off your cell phones turn <br> Facebook if you\u2019re a fence or gate <br> business owner then the next 60 to 90 <br> minutes will change your life now if you <br> have a question there\u2019s a chat box and <br> you should have a little three dots here <br> when you click on that you\u2019ll see a <br> little option below that says chat you <br> can go ahead and type your chats in <br> there and I\u2019ll be able to see them and <br> for those of you that do stay till the <br> end I\u2019ve got a special bonus for you <br> you\u2019re going to receive the ultimate <br> fence and gate online marketing <br> checklist as well as the most commonly <br> searched fence keywords for SEO and <br> pay-per-click so Who am I and why should <br> you listen to me well I\u2019ve been in <br> digital marketing for ten years now <br> and we only market fence and gate <br> companies we\u2019ve successfully launched <br> hundreds of campaigns and built hundreds <br> of websites so the things I\u2019m going to <br> show you are items that we put in place <br> and show you what works and what does <br> not work we\u2019re also members of the <br> American fence Association and hopefully <br> I see some of you at fence tech next <br> month so I want to ask you guys a <br> question right now and feel free to <br> reply back in the chat box what is the <br> hardest part about marketing your fence <br> or gate business online let me go ahead <br> and just pause for a moment I want some <br> of you to reply back and tell me <br> okay here\u2019s one from Sammy Sammy says <br> everyone\u2019s full of it okay yeah Karl <br> says getting ranked on the search <br> engines all right anyone else Sarah says <br> knowing where to advertise okay so I <br> would agree with that you guys that <br> those are pretty critical factors and <br> knowing what works who to trust and so <br> on so let\u2019s go ahead and dive in and <br> cover some of these things so you can <br> find out where to best maximize your <br> investment dollars to to get better <br> results online so we have a client that <br> has been with us for almost ten years <br> now and they\u2019ve been in business for 61 <br> years way before the internet was even a <br> thing and the owner now is actually <br> second-generation owner his father owned <br> it before him but they built their <br> business on yellow pages as I\u2019m sure a <br> lot of you have built your business on <br> yellow pages and that worked for many <br> many many years for them but then there <br> started to be a around 2008 2009 so <br> where did the customers go because they <br> were losing customers and things were <br> just not progressing and the Yellow <br> Pages wasn\u2019t working so what the heck <br> happened well this happened Google Yahoo <br> Bing the internet started exploding and <br> taking over right so 97% of people <br> looking for local services online for <br> fence installers get installations and <br> like they\u2019re going to the search engines <br> to look for installation services <br> contractors so how do you own the <br> internet in your area <br> they tried a few different things the <br> Yellow Pages approached them first and <br> their solution was you know hey we got <br> this online directory and we can get you <br> in it and we\u2019ll even give you a website <br> and and there you go so they they got <br> online through a Yellow Pages online <br> directory and then there was a web page <br> attached to it and that did work for a <br> little bit for them they said they they <br> got some exposure but it wasn\u2019t much it <br> was basically just enough to pay what <br> they were paying out so there they <br> weren\u2019t really making any money just <br> trading dollars so to speak so that <br> wasn\u2019t the way so what did they need to <br> do to get their internet marketing right <br> well they needed to rank on the search <br> engines for fence and home service <br> related keywords in their area and they <br> needed a website that would convert <br> visitors to callers so they got through <br> web marketing right they got on Google <br> Maps they got on the organic search for <br> their keywords different services that <br> they offer and the reviews helped to <br> that that\u2019s a very critical factor is <br> making sure that you had those reviews <br> so the overall strategy here and what <br> we\u2019re going to do together with your <br> worksheet in just a moment is to come up <br> with this this whole marketing cycle you <br> see right here cuz it\u2019s not just one <br> thing it\u2019s not just okay I\u2019m gonna rank <br> for some keywords with SEO it it\u2019s gonna <br> be a comprehensive approach is what we <br> found works best between SEO and <br> pay-per-click management and then I\u2019ll <br> get into some of these other things with <br> retargeting and so on so the result was <br> they were able to get 395 visitors 27 <br> calls when they started afterwards they <br> got 1,900 visitors and 228 calls by <br> getting their internet marketing right <br> so I want to show you guys how you can <br> get the same results by doing this so <br> basically what this meant for them for <br> daily was they grew from 1.7 million in <br> 2016 to 3 million in 2017 and they\u2019re on <br> pace to do 4 million this year they <br> expanded from 9 guys to over 20 and the <br> main thing is they have confidence that <br> they have a consistent and sustainable <br> lead flow so I want a question I have a <br> question for you guys you know what <br> would that mean for your business to get <br> results like this I want to hear from <br> some of you ok Phil okay Phil Hill says <br> that would be awesome yeah I agree that <br> would be awesome <br> Sara says that would make my Tech\u2019s <br> happy ok yeah sure <br> Carla says I would get a big promotion <br> that\u2019s good all right well so let\u2019s go <br> ahead and and work on this then right <br> let\u2019s let\u2019s get it done let\u2019s put <br> together your 2019 internet marketing <br> plan how to triple your sales by getting <br> your internet marketing right now if <br> you\u2019re at say 250,000 a year going to a <br> million a year that\u2019s within reason if <br> you\u2019re at you know a little disclaimer <br> if you have 5 million and you\u2019re looking <br> at 15 million then it\u2019s a little more <br> complicated right but far but <br> for sure this is going to help so let\u2019s <br> go ahead and get it done what I want you <br> folks to do now is download this <br> worksheet so you\u2019re going to go to fence <br> marketing team comm forward slash <br> worksheets so I\u2019ll give you a moment to <br> go ahead and do that now if you have not <br> already done it okay so yeah that\u2019s <br> right just go there now I see that some <br> of you are are accessing it still so <br> that\u2019s good <br> alright so yeah when you go there it\u2019s <br> just going to be an instant download <br> like as soon as you type in that URL <br> you\u2019ll see it download straight through <br> your browser there\u2019s nothing else to <br> click on all right so I\u2019m going to go <br> ahead and get started with this and you <br> folks follow along number one is to set <br> clear goals so I\u2019m a big fan of Brian <br> Tracy <br> he says success is goals all else is <br> commentary so what are your goals for <br> 2019 because if you have clear goals <br> basically that\u2019s the same thing as wind <br> in your sails you have direction right <br> you have purpose without it without <br> goals then you\u2019re just kind of like a <br> sailboat without wind you\u2019re just <br> stagnant so I want to show you guys a <br> quick study by Harvard they interviewed <br> 1979 graduates 84% of those Harvard <br> graduates had no specific goals 13% did <br> have goals but they they didn\u2019t write <br> them down and then 3% had clear written <br> goals and plans to accomplish them the <br> results were the 13 percent of the class <br> that <br> goals were earning on average twice as <br> much as the 84% who had no goals at all <br> and then even more astonishing the 3% <br> who had clear written goals were earning <br> on average 10 times as much as the other <br> 97% put together so that is the impact <br> of what we are doing right now us going <br> through this worksheet together and you <br> writing down your clear goals is putting <br> this in place it\u2019s proven <br> so the goal-setting framework you have <br> to have written goals and plans and you <br> need to set at a minimum one-year goal <br> quarterly goals and monthly goals to <br> stay on track you must have a stopping <br> point at the beginning of each new year <br> and at the end of each quarter to <br> reflect how did you do based on what you <br> set for your goal and what are you going <br> to do moving forward so what are your <br> goals for 2019 ladies and gentlemen and <br> by that I mean what is your revenue <br> target how much does that break down to <br> monthly how many calls would require to <br> reach that monthly target and what is <br> your average transaction value so we can <br> really dial down on this once we write <br> it down so here\u2019s an example your target <br> revenue is let\u2019s say one point five <br> million dollars monthly that comes out <br> to 125,000 dollars your average <br> transaction value is four hundred five <br> dollars so how many calls will that <br> require it would be three hundred and <br> eight per month <br> so you\u2019re just dividing your monthly <br> target by the average transaction value <br> and that gives you how many leads will <br> be required to reach that so how many <br> how many leads will you need what is <br> your average conversion rate from a <br> caller to a booked call and now divide <br> that divide your call target by your <br> conversion rate okay so how many leads <br> we need what is your average conversion <br> rate from a call or two book call let\u2019s <br> say it\u2019s 55% now multiply your call <br> target by your conversion rate okay so <br> if you need three hundred and eight <br> calls per month and are like in our <br> previous example if you\u2019re saying your <br> conversion rate is roughly 1 out of <br> every 2 people that call in alright so <br> we\u2019re gonna say 55% then that means you <br> need 560 leads per month so what is your <br> goal for 2019 ladies and gentlemen how <br> many leads will you need per month to <br> get there I want to hear from you go <br> ahead and type it in the chat box I want <br> to know how many leads do you need to <br> get per month don\u2019t be shy I\u2019m not <br> moving on until someone types in the <br> chat box so let me know how many leads <br> do you need to get per month Sammy says <br> he\u2019s not sure no problem <br> Karl says about 60 ok <br> shannon says 125 okay so you guys the <br> the number is what it is and and when <br> you know that then you can start forming <br> the action plan around that you can <br> start developing your lead sources to <br> get that many calls and then then it <br> becomes real so the next step after that <br> is to update your marketing message so <br> these are the basic fundamentals of <br> marketing this is the triangle your <br> message is going to be your ad copy or <br> your offer to your your prospect your <br> market is going to be your audience you <br> know who buys your services who buys <br> your fences who buys your gates their <br> avatar so to speak and then your media <br> is going to be your platform of how you <br> reach them so let\u2019s talk about who your <br> ideal customer is okay so we\u2019re gonna <br> put together in there avatar alright so <br> for fence and gate it\u2019s a home owner <br> obviously 35 years plus typically female <br> occasional email married with two to <br> three kids head of household sixty-five <br> thousand plus annual income family <br> oriented reliable easily frustrated <br> likes to please people and expect same <br> in return not handy right otherwise they <br> wouldn\u2019t be calling you for a fence or a <br> gate so they like gardening crafting <br> arts they live in the suburbs upper <br> middle-class neighborhoods they take an <br> interest in their community so what are <br> their pains and frustrations their <br> existing fence or gate is in disarray <br> and they can\u2019t get a fence company on <br> the phone or getting voicemails no one <br> will return their call they need to get <br> hence issue resolved they\u2019re too busy to <br> deal with it and they\u2019re worried the <br> situation at the household could be <br> unhealthy for their family right so to <br> dial in a little deeper on this what are <br> their fears and their implications the <br> number one thing they\u2019re scared of is <br> getting ripped off or overcharged paying <br> too much for something they could have <br> gotten somewhere else cheaper having <br> their home or you are damaged by faulty <br> workmanship having to wait around for <br> the fence guy to arrive at their house <br> being inconvenienced trying to <br> coordinate with the fence contractor <br> that it may cause disaster to their home <br> or yard in some way goals and desires <br> that they need to get it fixed they want <br> to have the issue behind them they\u2019re <br> having a well-kept home is what they <br> want you know to take care of their <br> family they want more income or money <br> more wealth they want to live in a nicer <br> home with a more luxurious car Happy <br> Healthy Kids spend more time and so on <br> so the whole point of what I\u2019m saying <br> here is if you can see Joe Jones through <br> Joe Jones\u2019s eyes then you can sell what <br> Joe Jones buys so that is our market we <br> just covered that side of the triangle <br> the who that\u2019s who we\u2019re speaking to so <br> now we need to craft our message now we <br> know exactly who we\u2019re targeting we need <br> to craft the message so why should <br> someone choose to do business with you <br> versus the competition and what benefits <br> do you offer to your target customer <br> that they\u2019ll resonate with so here\u2019s the <br> messaging that works <br> for fence and gate companies same-day <br> service emergency services fast service <br> you know that that says we\u2019re going to <br> be out there right away which is what <br> everyone wants to hear straightforward <br> pricing upfront pricing satisfaction <br> guaranteed we all want to do business <br> with an honest company right and we <br> don\u2019t want surprises so we don\u2019t want to <br> hear that it\u2019s going to exceed our <br> budget anything like that <br> so that also works and then of course <br> trustworthy technicians trusted <br> technicians experienced they don\u2019t want <br> someone on that you know at their <br> residence putting up this fence that <br> just got out of prison so those are kind <br> of the big ones that we have found works <br> you can make the case of you know fast <br> same-day service in your ad copy you can <br> give money-saving offers 10% off for <br> today only clean-cut professional <br> technicians will leave your yard cleaner <br> than we found it great service <br> guaranteed so that\u2019s the message we\u2019ve <br> got our our audience we\u2019ve got our <br> message now how are we going to get that <br> message to our audience this is where <br> you\u2019re going to have to have a strong <br> central hub and that is your website <br> okay so you\u2019re going to get traffic off <br> of these other things which we\u2019ll cover <br> in a moment your you know search search <br> engine optimization Facebook <br> pay-per-click management associations <br> that you belong to blogs things like <br> that but those are all pointing to your <br> website and so that website needs to be <br> strong it needs to convert visitors to <br> callers and so we\u2019re going to come <br> how you do that is your website set <br> setup to convert visitors to callers so <br> a lot of people they lose results they <br> may be set up all over the place but we <br> see them losing a lot of results and not <br> getting leads because their sites just <br> don\u2019t tell people what to do so what I <br> want to do here is show you a client of <br> ours and that image on the left is their <br> before image that\u2019s what they came to us <br> with and so that\u2019s what they were <br> working with as their central hub the <br> image on the right is the after image <br> and this really made a huge impact on <br> how they were getting calls coming in <br> just based on their central hub so I <br> want to cover a couple things here is <br> you\u2019ll notice the image on the left here <br> the phone number is kind of buried down <br> here it\u2019s not in plain sight where you <br> want to have it ideally is up at the top <br> right corner so we put it up here you <br> want to have a strong call to action so <br> they see the number so one of the first <br> things they see up top but then they <br> need a reason to call you now so this is <br> where you\u2019re going to put your money <br> saving offers your your call to action <br> it\u2019s going to be right up top you want <br> to give another option and that is a <br> contact form above the fold so when they <br> pull up your website on a monitor <br> they\u2019re going to see the phone number a <br> call to action and a contact form other <br> things that are proven to help is having <br> a video right here on the front page it <br> keeps them on your website longer the <br> longer you\u2019re on your website this stuff <br> guys is acts <br> tracked by Google and the other search <br> engines so if someone clicks on your <br> site and they stay longer you are <br> getting credit for that and that\u2019s why <br> it\u2019s so important to have great content <br> and videos the other thing is these <br> reviews we noticed a huge level of calls <br> and engagement by putting reviews from <br> other sources on their site so this <br> little review widget right here that we <br> use it\u2019s pulling in reviews from Google <br> Facebook Better Business Bureau also <br> people just leaving reviews on their <br> website this is very helpful so as soon <br> as someone comes to this landing page <br> they\u2019ve got everything they need to know <br> to make an educated decision are their <br> customers happy can they save me money <br> and so on so here is the conversion that <br> we use this is our ultimate fence and <br> gate website conversion machine is what <br> we call it and basically it gives the <br> outline that we just discussed in more <br> detail and we you know we can give you a <br> copy of this if you want one just <br> message me through chat or by email <br> we\u2019ll get you a copy of this and it <br> basically it gives you the outline that <br> when you\u2019re putting together your web <br> page just follow this and it will get <br> you the best conversions so I want to <br> know from you guys is your website setup <br> to convert does it speak to your target <br> avatar does it address their fears and <br> frustrations and speak to why they <br> should choose you does it have real <br> authentic authentic images of your team <br> on the home page and throughout the <br> website does it include video elements <br> like a welcome video <br> videos for each of your services you <br> guys do fences you guys do gates you do <br> different types of fences aluminum vinyl <br> and so on <br> do you have videos for each of those <br> services explaining the benefits of why <br> one of those would be better versus the <br> other why should someone contact you <br> versus the competition does it showcase <br> your online reviews is the website <br> prominently showing you know good <br> reviews by your customers and does it <br> make it easy for them to take action to <br> get in contact with your company so get <br> the basics these are the basics that you <br> need to have down have down on your site <br> to get it converting properly phone <br> number in the right hand corner ensure <br> that there is a web form the customers <br> can fill out add credibility with <br> authority symbols you know use your BBB <br> your Angie\u2019s List Super Service Awards <br> if you\u2019re a member of different <br> associations like American fence <br> Association and so on put that on there <br> calls to action on each page to ensure <br> it speaks to your customer avatar and <br> tell them exactly what you want them to <br> do next and are you going to give them <br> the opportunity to engage in check so <br> this one is newer and yeah I mean you\u2019re <br> going to need someone in place standing <br> by to do that but we\u2019ve seen it <br> increased conversions by as much as 30% <br> by putting live chat you can use a live <br> chat widget on your site you can use <br> facebook Messenger chat also Google the <br> Google my business they have their own <br> chat option so you can do that so your <br> action <br> items what three conversion elements <br> will you implement on your website I <br> want you guys to take a moment to think <br> about that and and write that down <br> actually let me hear from you I want to <br> hear from some of you what what are <br> three conversion elements that that <br> you\u2019re going to put in for your site <br> anybody okay we got one from Steve Steve <br> says he\u2019s going to put in a contact form <br> it\u2019s good Steve Sara says she\u2019s going to <br> add the phone number up top <br> nice one thing on that you guys make <br> sure it\u2019s a click to call number you <br> know your website when you look at it in <br> a mobile display make sure that phone <br> number you just got a tap on it to click <br> it to click to call you don\u2019t want <br> people to have to like pull out of your <br> website try to remember the number and <br> dial it in on their smart phone it <br> doesn\u2019t work so here\u2019s the takeaways <br> what did you learn what did you notice <br> what would you like to share so I want I <br> want you guys to tell me so far you know <br> what what did you learn from this Sammy <br> says I learned I need to build a new <br> website okay <br> bill says he needs to put chat on his <br> site very good all right so let\u2019s go <br> into how to track your key performance <br> indicators okay <br> so you put all this stuff in place right <br> you\u2019ve got your your marketing message <br> you\u2019ve got your customer avatar you\u2019ve <br> got your different mediums your channels <br> of collecting leads and traffic online <br> so how do you know what\u2019s working you\u2019re <br> gonna set up call tracking okay this is <br> going to be special phone numbers that <br> forward to your number that are going to <br> record calls you have to do this guy\u2019s <br> otherwise you\u2019re not going to know the <br> quality of the calls you\u2019re getting so I <br> would never get involved with any kind <br> of marketing or advertising where you <br> can\u2019t include call tracking otherwise <br> you don\u2019t have any way to keep score you <br> want to know your average cost per call <br> generated by that source so whether or <br> not you\u2019re doing SEO pay-per-click <br> Facebook you want to know how many leads <br> you\u2019re getting from there and then track <br> the cost per call from that and then a <br> simple dashboard to measure your key <br> performance indicators because what gets <br> measured it gets done so here\u2019s an <br> example of how we do it for a client you <br> can see that they got four hundred <br> ninety leads in this month their total <br> investment for our marketing services <br> and pay-per-click came out to three <br> thousand ninety six dollars and twenty <br> eight cents and so we take the four <br> ninety by the 3096 twenty eight we get <br> our cost per lead which comes out to six <br> dollars and thirty two cents and then <br> the breakdown is Organa <br> calls 215 59 from pay-per-click 166 came <br> in from Google Maps and 50 came in from <br> web forms <br> so that\u2019s 490 leads all together so have <br> a nice system in place like this so <br> you\u2019re keeping track each month of money <br> going out what\u2019s coming in and then this <br> way you can track your conversions your <br> sales and and be on track to reaching <br> your financial goal each month so so far <br> we\u2019ve had a we\u2019ve discussed clear goal <br> and target for 2019 we\u2019ve gone over <br> clarity around your market your message <br> and media and we made sure that our <br> website is optimized for conversions and <br> then we set up a simple KPI tracking <br> dashboard all right so that is good so <br> next we need to build your clan okay <br> your specific plan so this is what it\u2019s <br> going to look like you\u2019re gonna have <br> your fence or gate company right here in <br> the middle and then you\u2019re going to have <br> your different marketing mediums for <br> getting those leads and what we found is <br> it\u2019s a combination approach works best <br> don\u2019t put all your eggs in one basket <br> with SEO a comprehensive campaign with <br> SEO and PPC usually works best and then <br> retargeting for folks that are new to <br> retargeting that is those pay-per-click <br> ads you can set them up to follow around <br> your prospects that went on your web <br> page and continue to market to them as <br> long as you want so you put the <br> that the tracking code on your website <br> so any and all visitors that go on to <br> your site are gonna have that <br> retargeting code and you can remarket <br> them with pay-per-click ads you\u2019ve got <br> paid online directories your repeat and <br> referral business a good email marketing <br> system in place to new customers to keep <br> them in the loop that always works <br> there\u2019s paper lead services like <br> homeadvisor <br> social media marketing and then of <br> course gift cards newsletters and <br> rewards programs for your customers some <br> key trends for 2019 that you should stay <br> on top off are Google local service ads <br> which I\u2019ll get into in a moment there\u2019s <br> been a shift from phone calls to <br> messages so what I\u2019m talking about there <br> is like Facebook Messenger or Google my <br> business messenger or just text message <br> in general has has been the new shift <br> for 2019 and so you must have an all in <br> perspective for search engine <br> optimization pay-per-click listing <br> service agency and social marketing now <br> Google local service ads these do not <br> work for fence companies so I\u2019m going to <br> cover why I\u2019m bringing it up in a moment <br> but I want to show you what it looks <br> like with a different niche of plumbers <br> basically right up top these are your <br> Google Local service ads they have <br> Google guarantee they show up above <br> pay-per-click ads and above Google my <br> business ads so you can see the value of <br> having this top position and these don\u2019t <br> work off keywords or anything like that <br> they <br> strictly work off of if you provide this <br> service and you have insurance and your <br> state certification then you can show up <br> here but it is it is not available for <br> fence companies yet those are just some <br> other examples it\u2019s tracked by Google <br> just showing you another little little <br> bit of how that works <br> it is active in select cities but not <br> for fence and gate but it should be <br> available sometime later this year we <br> anticipate it will be available and <br> that\u2019s why I want to let you know about <br> it so if you look at Google mobile <br> service ads they have different <br> categories you can choose from and the <br> closest that you can get as a fence or <br> gate company is home improvement Pro and <br> we checked that out and it\u2019s just too <br> generic it does not apply specifically <br> to fence or gate and so even if you got <br> your business approved it wouldn\u2019t be <br> worth anything right now so it\u2019s not <br> recommended you do that right now but <br> you should be aware that this is <br> happening and as soon as it does we will <br> let you know and and you can get <br> certified and show up like like I just <br> showed you these in case you want to <br> know it\u2019s available in these states and <br> cities basically major markets <br> so here\u2019s just one more example it shows <br> up above at the top above AdWords above <br> Google my business and above SEO so you <br> can see this is going to be extremely <br> powerful once it takes off and then what <br> we have heard from other niches that are <br> using this is it is a lower cost and <br> pay-per-click the leads are higher <br> quality than homeadvisor <br> you still can expect some price shoppers <br> and you got to follow up quickly but a <br> solid return on investment from most of <br> the clients who have jumped on board so <br> for now what should you do just be ready <br> to take advantage of Google local <br> service ads when it\u2019s available for <br> fence and gate complete your background <br> checks put the tracking in place to <br> gauge your return on investment and be <br> sure you\u2019re leveraging the platform to <br> close jobs and updates and just do it so <br> it makes sense for your return on <br> investment but this is still a few <br> months away so your plan for 2019 is it <br> starting to take form let me hear from <br> you guys <br> Cynthia says yes I see a lot of new <br> things I need to do very good Carl says <br> I need to put together my website and <br> plan good for you Carl okay excellent <br> all right you guys I love the comments I <br> appreciate that so I\u2019m going to keep <br> moving I want to show you a case study <br> all right so here\u2019s one of our clients <br> daily daily home improvement they got <br> 317 call <br> Falls in September and you can do the <br> same how\u2019d they do it they got on top of <br> Google Maps they got their reviews up <br> above their competitors and they got <br> ranked in organic search they also got <br> their pay-per-click right so they\u2019re <br> showing up in all three places so you <br> can see this is how they started out and <br> then throughout the month they just <br> skyrocketed to 317 calls that\u2019s just a <br> picture of the team some of them so the <br> online strategy here was build a website <br> that will convert be proactive in search <br> engine optimization providing value and <br> adding content that answers customers <br> questions focus on online reviews and <br> reputation that had a major impact <br> strategic pay-per-click marketing with <br> remarketing so you know sometimes they <br> may go on your website and then they got <br> to take a call or they got to go to work <br> or whatever and you just get lost in the <br> mix so that remarketing plays a <br> tremendous role that the next time they <br> go online and they\u2019re searching on <br> different websites and watching YouTube <br> videos and doing research they\u2019re gonna <br> see your ad in front of them so you\u2019re <br> going to follow them around social <br> presence and email marketing precision <br> tracking and measurement of your key <br> performance indicators that\u2019s what we <br> put together for them and this is the <br> entire plan in a nutshell so it\u2019s not <br> just one thing folks it\u2019s not just <br> search engine <br> it\u2019s not just pay-per-click it\u2019s having <br> an entire system in place it\u2019s a <br> comprehensive approach this way if you <br> get bumped off the rankings one month <br> you know google has updates Bing has <br> updates and things can shift a bit and <br> just losing that number one spot <br> to like a number four number five has a <br> it can have a dramatic effect <br> so having other things in place like <br> your pay-per-click your remarketing <br> siphoning traffic from those paid <br> directories that\u2019s going to keep you <br> consistent and keep your leaves growing <br> so I want some volunteers we\u2019re going to <br> do something fun what are your top three <br> internet marketing initiatives that you <br> need to implement to hit your 2019 goal <br> but before we do that you guys I want to <br> get some volunteers and let\u2019s see your <br> website you know how is it set up to <br> convert okay so we\u2019re going to do this <br> in real time here I\u2019m going to pull up <br> your website and in this way I can you <br> know check it out and I\u2019ll give a little <br> critique of how we can get it converting <br> better so do I have any any takers on <br> that anybody want to share their website <br> Chris Fred any of you guys come on don\u2019t <br> be shy <br> Samy <br> Karl I\u2019m not moving until I get someone <br> and let me see their website <br> who wants to who wants me to look at <br> their site come on there\u2019s gotta be <br> someone out there that wants me to check <br> out their site all right we got one Carl <br> guide fence okay let me check it out <br> give me a sec oops that didn\u2019t work <br> you said guide fence sure you got a <br> website there I don\u2019t I don\u2019t see I <br> don\u2019t see guide fence that\u2019s not pulling <br> up for me who else okay Sammy Sammy sent <br> me one automatic automatic gate company <br> okay let\u2019s take a look <br> all righty okay Sammy not bad <br> you\u2019ve got a picture of some of your <br> work here you\u2019ve got your different <br> styles of gates that you offer this <br> looks pretty good but right off the bat <br> I\u2019m I\u2019m just going to say a couple <br> things here I don\u2019t see a phone number <br> up at the top so I got a hunt for it and <br> I\u2019m not quite sure where to look <br> also you know ideally I would like to <br> see a picture of you and your team here <br> when I come to the page we\u2019ve noticed <br> much bigger success in conversions when <br> there\u2019s actually a picture of you the <br> owner and your team so I would <br> personalize this a bit more I\u2019m having a <br> call to action like some sort of <br> money-saving offer here something to <br> give them a reason to call now I would <br> definitely put that in there and let\u2019s <br> see are you mobile friendly we resize <br> this we resize the screen as your <br> website okay good so you\u2019ve got a <br> mobile-friendly site that\u2019s good but <br> those those are just a couple things I <br> like that you have I like that you have <br> your super service awards but this is <br> pretty old this is from six years ago <br> right so maybe you can update that with <br> something else but I would I would look <br> into that a little bit so I hope you <br> found that helpful who else we got <br> another one that came in all right Phil <br> very good Phil you\u2019re at valley valley <br> fence valley fence comm let\u2019s take a <br> look under construction okay well so I <br> guess we gotta wait on that one cuz I <br> can\u2019t I can\u2019t see anything from what <br> what you\u2019ve shown me here so okay anyone <br> else going once going twice <br> type it in the chatbox alright so now <br> for the the couple of you that did reply <br> those two that I couldn\u2019t pull up you <br> know feel free to send them after the <br> webinar and I\u2019ll take a look at them <br> again so I don\u2019t know what happened <br> there <br> so takeaways what did you learn what did <br> you notice what would you like to share <br> we covered that cover that okay so we\u2019ve <br> covered setting your goals for 2019 how <br> many leads to hit your target three <br> fundamentals to marketing success how to <br> optimize your website for conversion in <br> 2019 and Beyond the big picture of all <br> the online marketing channels you should <br> be tapping into to maximize your lead <br> flow online and the latest trends that <br> you must be aware of in 2019 and then <br> you\u2019re developing a custom action plan <br> based on where you are now guys and what <br> you need to do so do any of you need <br> help if you\u2019d like some help with this <br> with some of the stuff we covered post <br> let\u2019s let\u2019s talk in the comments box in <br> the chat box you can put let\u2019s talk if <br> you need some help so we are available <br> if you do need us <br> or you can call us that\u2019s our phone <br> number or you can even schedule you can <br> go to fence marketing team calm <br> \/schedule and we could go over your <br> marketing plan together so for those of <br> you stay to the end I promised you a <br> reward and I\u2019m going to show you how to <br> get the list of the most commonly <br> searched fence and gate keywords along <br> with the ultimate online marketing <br> checklist that I promise you so we will <br> go ahead and do that now you can go to <br> fence marketing team dot-com forward <br> slash reward go ahead and go there type <br> that into your url bar WWF fence <br> marketing team comm forward slash reward <br> and that will give you an instant <br> download as a zip file of these and I\u2019m <br> available so if you want to talk with me <br> or my team just give us a call right <br> here reach out to us I will go ahead and <br> leave the floor to you guys if there\u2019s <br> any questions I\u2019ll open it up to you let <br> me know anyone have any questions <br> Fred Sammy Fred says this is from dirt <br> painting sure but I gather a lot of <br> great information thanks and be blessed <br> my pleasure Fred awesome Sammy Karl <br> Susan anyone ok well listen you guys I <br> will on that note I will go ahead and <br> end this webinar I want to thank you all <br> so much for attending and have a <br> wonderful rest of your day thank you so <br> much and take care bye <br> you <\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>hello folks hope you all can hear me my name is Scott Andreasen with the fence marketing team and you folks are getting ready to join the 2019 internet marketing plan your 2019 internet marketing plan how to triple your sales by getting your internet marketing right so this is very exciting and I\u2019m glad &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/fencemarketingteam.com\/blog\/fence-internet-marketing-gate-internet-marketing-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Maximize Your Fence Website For Leads&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Maximize Your Fence Website For Leads - Fence Marketing Blog<\/title>\n<meta name=\"description\" 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This webinar is part of our series to triple your sales by getting your internet marketing right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fencemarketingteam.com\/blog\/fence-internet-marketing-gate-internet-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Maximize Your Fence Website For Leads - Fence Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Your 2019 fence and gate internet marketing plan. 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